• -22%

  Lower CPA*

• -42%

  Lower CPC*

How utilising Automatic Placement helped a health and nutrition app achieve greater results

• +250%

  Daily spend

• -15%

  Cost per subscription

• +11%

  ROAS

Scaling an iOS AI Video Generator with Bulk Import/Export Features

• €2.29

  cost per registration

• 5.03%

  click through rate

• €0.03

  cost per click

Leveraging Smart+ algorithms to deliver a highly cost-efficient App Installs campaign

• 2.1X

  higher return on ad spend

• 2.1X

  higher click-through rate

Leveling up Planet Crusher with autoselected and autorefreshed creatives to drive global growth

• 64%

  lower CPI

• 1.5X

  higher CTR

• 49

  creator videos

Increasing installs and improving engagement by expanding creative variety through an always‑on pipeline of TikTok‑first videos

• 31%

  lower cost per install

• 16%

  higher click-through rate

Leveraging TikTok's Smart+ Multilingual feature to localize creatives globally

• 42%

  decrease in average CPA (subscriptions)

• 73%

  increase in conversions

• 13.2M+

  impressions

Alinea drives subscription growth and empowers beginner investors with Smart+ iOS App Promotion Campaigns.

• +29%

  lift in conversions

• 138%

  increase in impressions vs. manual campaigns

• +24M

  impressions and 13.3K+ installs

Hallow amplified installs and impressions at scale by leveraging TikTok’s Smart+ iOS App Promotion campaigns during a key seasonal moment.

• +20%

  App Installs

• 40%

  App install convertion rate

• 98%

  Conversion to new members

Cuando la confianza se convierte en acción: Privalia impulsa descargas y primeras compras.

• 20M

  Out of Phone impressions

• 27%

  More efficient CPA

• 7.5x

  Lift in positive brand image*

Cutting through the noise with In-Feed Ads and Out of Phone

• +21%

  uplift in Day-0 ROAS on iOS

• –15%

  cost per purchase on iOS

• 1.4x

  Day-0 ROAS on Android

Boosting Day-0 ROAS across iOS and Android with TikTok's Smart+ optimization solutions

• 46%

  decrease in cost per new diner

• 8.36%

  relative lift in new diner

• 40+

  creative assets on TTCX

Delivering more new diners and creative volume through TTCX and Smart+